Expected Results
With the right investments in technology, rural newsrooms can not only survive but thrive. By equipping these newsrooms with the tools they need to succeed, we can safeguard the future of local journalism and ensure that rural communities continue to have a voice in the national conversation.
Improving the digital infrastructure of rural newsrooms will have a far-reaching impact, both for local journalists and for the communities they serve. With your help, we can:
Sustain Local Journalism: With a strong digital presence, rural newsrooms can adapt to changing consumption habits, ensuring that local journalism remains a sustainable and impactful force.
Unlock New Revenue Streams: With a strong CMS and better tech tools, newsrooms can run programmatic ads and retain a higher percentage of revenue, offer sponsored content and branded native ads and serve local display ads more efficiently.
Increase Reporting: With modern equipment and tools, reporters can create in-depth, accurate stories that are essential for informing the public, from local government to community health.
Engage Audiences Online: Digital tools will enable rural newsrooms to better connect with audiences via websites, social media, and mobile platforms—giving them access to critical news and information in real time.
Foster Community Dialogue: Well-equipped newsrooms can facilitate more robust discussions on local issues, empower citizen journalism, and act as a vital community hub for information sharing.
