About The Project

Rural newsrooms are vital to informed communities and a healthy democracy—but many are struggling with outdated technology and limited digital tools. As audience habits shift, these gaps make it harder to grow readership and generate sustainable revenue.

The Newsroom Modernization Project is a 12-month, hands-on pilot designed to close that gap—equipping newsrooms with the tools, training, and strategies needed for long-term success.

What the Project Delivers

1. Digital Infrastructure Upgrades

  • Mobile-friendly website improvements or full redesigns 

  • Updated computers and publishing tools 

  • Mobile reporting kits for multimedia storytelling 

2. Training & Capacity Building

  • Workshops on digital publishing and audience engagement 

  • Revenue diversification strategies 

  • Ongoing technical support and consulting

Why This Matters

Local journalism is at a critical turning point.

  • Iowa ranks among the lowest in journalists per capita 

  • Many rural newsrooms operate with fewer than five staff 

  • Without digital transformation, more communities will lose access to local news and information 

Investing now ensures communities remain informed, connected, and resilient.

Expected Outcomes

By the end of the pilot year, participating newsrooms will:

  • Deliver modern, accessible digital news products 

  • Increase audience engagement and subscriber growth 

  • Strengthen revenue streams beyond print 

  • Serve as a model for replication across rural America